BeautyEurasia 2021 | BeautyEurasaia Events Programme & Business Development Platform


Supporting the commercial activities of its exhibitors throughout the year with its "Safe Trade, 365-Day Exhibition" strategy, Hyve Group brings together exhibitors with global buyers prior to the BeautyEurasia, which will be held on June 16 - 18, 2021

Bringing together personal care products & cosmetics, the leading sectoral collaboration platform, BeautyEurasia, is preparing to open doors between June 16 - 18, 2021 at Istanbul Expo Center (IFM) and gather the domestic exhibitors and international hosted buyers under the same roof with hybrid approaches.
While prioritizing physical interaction, exhibition industry, one of the leading platforms for national and international trade, continues to support local, regional, and global economies with its “Safe Trade, 365-day Exhibition” strategy with hybrid applications through which digital and traditional platforms are integrated.
BeautyEurasia exhibitors gather together with global buyers during digital gatherings series on February 23-25, before the exhibition starts at IFM. In the digital meeting series that will last for 3 days; sectoral webinars, VIP hosted buyers presentations and virtual B2B meetings will be held.
With vaccine research studies, cosmetics is anticipated to grow at a 12%
This event, which aims to contribute to the growth in cosmetic products exports, which was noted in the first half of 2020 but slowed down due to the second wave of coronavirus in the last quarter of the year, will also present a roadmap for domestic buyers for 2021 and beyond.
It is expected that the growth trend started in the first quarter of 2021 will reflect positively on all sectors and will lead to 10-12% growth in the cosmetics sector with the start of vaccination process in the first quarter of 2021. 
The very first of the BeautyEurasia Virtual Meetup which is considerably important for companies that want to expand the market by making a difference in the sector, is preparing to offer exhibitors a significant competitive advantage both in the exhibition and in 2021.

Create Your Roadmap with Webinar Series Held on February 23!
The webinar series will be held on February 23, the first day of the digital meetup, which is organized with the aim of spreading trade opportunities and sectoral data flow to the whole year.
The webinar series will start with the opening speech of Kemal Ülgen, Hyve Group Regional Director, and he will address the digital transformation in the sector, the exhibition incentives in the cosmetics and personal care industry, the privileges that BeautyEurasia provides to the exhibitor companies, and the measures taken for the exhibition.
Economist Can Fuat Gürlesel Ph.D., on the other hand, will make a presentation on opportunities for export and international market while analyzing the economy of the sector in 2021.
In the final session of the webinar series, BeautyEurasia exhibitors will share their projections and experiences on brand management and new ways of doing business in the sector in times of crisis. Companies will also provide clues on how to keep the economy going as the pioneers in the sector and how they benefit from the exhibitions in terms of quality and continuity of their customer relationships.
BeautyEurasia Webinar Series: 2021 Roadmap will be published on Big Marker, one of the most advanced platforms for webinars and virtual conferences. Details regarding the event series which is open to visitors, exhibitors, and sector professionals will soon be announced through BeautyEurasia channels.

Register Webinar Series Held on February 23!

Grow Your Network with VIP Hosted Buyers Introduction Day on February 24!
BeautyEurasia, which enables leading companies in the sector to establish fast and effective connections and meet the right customers and suppliers, will introduce the international decision-making authorities featured in the Hosted Buyers Program to the exhibitors before the exhibition. In this virtual introduction day, which will be designed to learn the business customs of different countries and benefit from the Market subtlety knowledge of buyers to find opportunities to do business with the hosted buyers, the exhibitor companies will learn about the product groups that buyers are interested in and the issues they pay attention to while concluding purchase agreements and build new business connections.
BeautyEurasia VIP Hosted Buyers Introduction Day, which will only be available to exhibitors, will take place on BigMarker.
Continue Trading with Our Virtual B2B Meetings on February 25​!
After the introduction of decision-makers in the Hosted Buyers Program on February 24, BeautyEurasia exhibitors will be able to hold one-to-one meetings to develop business by establishing long-term relationships with their new connections. These virtual B2B meetings, which will be held on February 25 through the Hyve Connect application developed by Hyve Group to hold B2B meetings, will present an opportunity to meet important buyers from different parts of the world before the exhibition digitally, to increase export volume, to keep business going throughout the year.
Further Details About Hyve Connect Application

Customer Success Team
+90 212 291 83 10



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